Burt’s Bees And Hidden Valley Ranch Launch Lip Balm Collab Ahead Of Super Bowl Wing Frenzy

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4 months ago

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Burt's Bees
It’s not an April Fools joke this time — Burt’s Bees and Hidden Valley Ranch have really created ranch dressing-flavored lip balm.
Starting Wednesday, limited-edition 4-packs of Burt’s Bees lip balm will feature the flavors of Hidden Valley Ranch, Buffalo Sauce, Crunchy Celery, and Fresh Carrot. The collaboration comes just ahead of the Super Bowl, when lips are dry, and wings are the traditional game-day fare, according to a press release.
We are officially in wing eating season, which feels right at home for Hidden Valley Ranch, CC Ciafone, Marketing Director at Hidden Valley Ranch, said in a statement. As we inch closer to the biggest wing consumption day of the year, we are looking forward to teaming up with Burt’s Bees for this never-been-done-before collab — and our first foray into the beauty category!
The nation’s original ranch dressing has done numerous food-related collabs, including Van Leeuwen Ranch Ice Cream and the Truff x Hidden Valley Spicy Truffle Ranch hot sauce, and even a few non-food collabs, like the Hidden Valley Ranch Crocs.
In 2022, the brand teamed up with Burt’s Bees for an April Fools Day Instagram post about ranch-flavored lip balm, but now it’s real.
This all started with an April Fools social post featuring Hidden Valley Ranch lip balm, said Mariah Eckhardt, General Manager at Burt’s Bees. Fans responded so enthusiastically. So, for an exciting, limited release, we’re bringing together two fan favorites—Burt’s Bees lip balm and Hidden Valley Ranch. This delightfully unexpected union comes just in time for dry lip season and game day.
The limited release of Burt’s Bees x Hidden Valley Ranch Dippers lip balm 4-pack will be available to purchase on the Burt’s Bees website for $11.99 while supplies last. On launch day Wednesday, Jan. 17, fans can get free domestic shipping with the code BBXHVR.
TMX contributed to this article.
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