Caitlyn Jenner is joining the MAC Makeup family, launching her own lipstick line called “Finally Free.” Source: Instagram
The transgender reality star announced the news via Instagram, releasing a behind-the-scenes snapshot, telling her fans, “I’m finally free to announce my partnership with @MACcosmetics! All sales of our lipstick shade, Finally Free, go toward improving transgender communities. Look for it in April!”
Jenner revealed the reason behind the name of the lipstick line in a press release stating, “I wanted a name that I use, and which represents the community. This is who I am: Finally Free.”
MAC states that 100% of sales of the new lipstick line will go toward the MAC AIDS Fund Transgender Initiative in hopes “to expand its support of much needed grants to organizations and programs dedicated to improving transgender lives.”
The shade chosen for the Finally Free line will be a “rosy nude” available in April. Jenner tells MAC in an interview, “I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick.”
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