ECONOMY

More: Tried out @pepsi X @peepsbrand today!

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1 month ago

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Peeps-flavored Pepsi is back, and enjoying a wider release than its limited debut in 2021, when only 3,000 people got to try it.
In a taste test and review, TikTok user @zachkeilman says hes a “curious soda drinker” and gives a mouthful a dramatic swish and gargle before rendering his verdict.
“This is basically a sweeter version of Pepsi,” he says. “Sure, its got some marshmallow flavor, but, not really enough to where Id say its worth picking up.”
The iconic Easter candy and the cola brand are rolling out the marshmallow-flavored soda with an augmented reality virtual egg hunt powered by Snapchat. Fans will have a chance to win prizes including Pepsi x Peeps merchandise and a spring trip for two.
“After the astonishingly positive response from our fans to the first PEPSI x PEEPS collaboration, we are thrilled to bring back the offering just in time for spring,” Peeps Brand Manager Caitlin Servian said in a statement.
“Since only a few fans were able to get their hands on the coveted cans last time, we’re thrilled to give everyone across the country the chance to indulge in PEPSI x PEEPS this time around,” said Katelyn Meola, Director – brand Pepsi.
For the first time, the limited-release beverage will be available in retail stores across the country. The drink will be available in 7.5 oz Pepsi mini-can multipacks and 20 oz. bottles.
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