Meet the Bra Line With a 1.3 Million Wait List

Source: ThirdLove
The perils of bra shopping – it’s a nightmare most of us begrudgingly have to go through, but thanks to lingerie company ThirdLove the ordeal is about to get easier.

“It sets the tone for your whole womanhood.” @justinablakeney on the importance of a comfortable bra. Our Co-Founder, @heidizaks, sat down with Justina to celebrate the launch of our 24 new sizes! Watch the entire video, link in bio, to find out Justina’s favorite thing about her @thirdlove bra. #myshapemysize #thisismysize

A post shared by ThirdLove (@thirdlove) on Jun 14, 2018 at 2:36pm PDT

ThirdLove’s highly anticipated extended bra-line is now available and in the weeks leading up the launch the new bra range garnered a 1.3 million wait list. Why? Because the ThirdLove line caters to all shapes and sizes, including half-sizes and 24 new bra sizes with bands going up to 48 and cup sizes going from AA through H. The company also offer bra 101 fitting centers for women who aren’t really sure what size they should be wearing.

In two days, we're launching 24 new sizes of our 24/7 Perfect Coverage bra. Bands up to 48, cups up to H. Stay tuned!

A post shared by ThirdLove (@thirdlove) on Jun 11, 2018 at 7:01am PDT

“Speaking to women who told me that my company didn’t make a bra for them was painful to hear,” ThirdLove co-founder Heidi Zak said in a press release. “Women were rightfully upset that we didn’t carry their size. That’s why we’ve invested substantial resources to expand our size offerings. ThirdLove’s ethos is to have a bra for every woman, to help every woman feel confident every day of her life.”

Our new sizes aren’t plus sized. They’re just YOUR size! Read more about the launch from our Co-Founder, @heidizaks, link in bio. #myshapemysize #thisismysize

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“This is just the beginning,” Zak promised stressed out bra shoppers. “We’ll be launching more sizes and styles in the future.”