Jennifer Lopez Named the New Face of Coach

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Jennifer Lopez has been named the new face of Coach!
The 50-year-old pop icon will appear in ad campaigns for the leather-goods, ready-to-wear, and footwear company starting in Spring 2020. The campaign will be shot by fashion photographer Juergen Teller.

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Thank you @coach! Exciting things coming soon!!!🖤 … #Repost Get ready to be swept away. #JLo is the new face of Coach. More to come in 2020 #CoachxJLo #CoachNY 📸: @benjaminrosser

A post shared by Jennifer Lopez (@jlo) on Nov 19, 2019 at 6:53am PST

“Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way — she really embodies the attitude of Coach and our new campaign,” Coach creative director Stuart Vevers said in a statement. “She’s from New York like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together.”
J.Lo, who famously carried Coach bags in her 2002 music video All I have with LL Cool J, took to Instagram to share her excitement, telling fans, “I’m so excited for this collaboration with Coach” she said. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style –– an uptown downtown mix.”