McDonald’s To Become WcDonald’s With Custom Packaging, Sauce, Mangas, And Anime Shorts

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McDonald’s is embracing its popularity in anime, where the fast-food chain frequently appears as WcDonald’s, by bringing WcDonald’s to life in more than 30 markets around the world.
The WcDonald’s universe will make the leap from fiction to real life starting on Feb. 26, with a new sauce, new manga-inspired packaging, and the first official WcDonald’s anime.
Anime is a huge part of today’s culture, and we love that our fans have been inviting us into the conversation for years, Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA, said in a statement. The WcDonald’s universe is a reflection of what fans have created. It honors their vision and celebrates their creativity, while authentically bringing it to life in our restaurants for the first time ever.
The new Savory Chili WcDonald’s Sauce will be available for a limited time, featuring ginger, garlic, soy and chili flakes, perfect for pairing with an order of WcNuggets McNuggets.
McDonald’s also partnered with Japanese manga artist Acky Bright to design custom WcDonald’s packaging featuring WcDonald’s crew characters.
I had a great time partnering with McDonald’s to help make WcDonald’s a reality for manga fans who have a genuine love for the brand, said Acky Bright. From the details of the diverse Crew characters to the manga plot itself, I loved being able to use my artwork to bring to life the dynamic, vibrant world of WcDonald’s for people around the world.
Fans will be able to scan the code found on the limited-time packaging to access weekly digital manga installments starring WcDonald’s customers and crew, including WcDonald’s regular Hashirune, Crew jokester Mr. Bev, and a WcDonald’s mecha, WcDizer 3000.
Every Monday between Feb. 26 and March 8, an anime short will drop alongside the mangas on WcDonalds.com.
Animation house studio pierrot will produce the four episodic shorts in favorite anime subgenres: action, romance, mecha and fantasy.
The Race to WcDonald’s will follow two heroes on an epic race to WcDonald’s, and Love from Across the Booth will see the two protagonists discover the WcDonald’s Sauce and WcNuggets aren’t the only perfect pairing. In WcNuggets Space Frontier 3000, WcDonald’s pilots will protect the last WcNugget from an ominous force. In The Wisdom of the Sauce, three women will travel to a distant land to solve the mystery of the sauce before it disappears.
On March 9 and 10, fans will be able to visit the WcDonald’s Immersive Dining Experience in Los Angeles. The immersive food and entertainment experience inspired by the isekai anime subgenre will feature 360-degree projection mapping and tabletop projections based on the WcDonald’s anime shorts.
TMX contributed to this article.
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