Ritz Launches New Buttery-er Cracker By Giving Away Gold Bar Shaped Like A Stick Of Butter Worth $100,000

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Ritz
Ritz is celebrating the launch of its new limited-edition Buttery-er Flavored Crackers by offering fans the chance to win a 24-karat solid gold bar in the shape of a stick of butter, valued at an estimated $100,000.
The Ritz brand has become synonymous with golden buttery flavor, Mayte Killeen, Ritz Senior Brand Manager, said in a statement. With the new limited-edition Buttery-er Crackers we’re taking it to the next level for our buttery-flavor loving fans by offering one lucky winner the ultimate prize of a 24-karat gold bar in the shape of a traditional stick of butter, all in homage to the extra buttery flavor they know and love.
The snack brand teamed up with New York-based luxury jewelry designer Greg Yüna to craft the Buttery-er gold bar, which is stamped with the Ritz logo.
I’ve always loved working with gold for its power to automatically bring any concept to an elevated space, Yüna said. So, I immediately knew that this project was something that my team and I could execute and have fun with — because one thing we definitely know how to do, is to be extra. We were so pleased to turn this everyday essential into something luxurious and special, all inspired by the buttery flavor of Ritz Crackers.
The limited edition Buttery-er Crackers will be available in stores nationwide beginning on April 29.
To win the Buttery-er gold bar, fans can create TikTok videos using the Live Buttery-er TikTok effect created by Ritz to showcase their Buttery-er selves. From May 1 at 12:00 a.m. ET through May 20 at 11:59 p.m. ET, fans can post their videos on TikTok and tag @theritzcrackersofficial in the caption alongside the hashtags #livebutteryer and #RITZcontest.
Alternatively, fans can mail in their entry. No purchase is necessary, and complete rules and entry requirements are available online at tasteofwelcome.com.
TMX contributed to this article.
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