New Beauty Shopping Site Caters to Women of Color

Source: Marjani Beauty

There is a new e-commerce beauty site selling products specifically made for women of color.

|| New Brand Alert || Ladies, when it comes to our hair we need options! Who doesn't love a gorgeous headwrap that can be paired with that cute dress in your closet? We are excited to announce our partnership with the @thewraplife, that was created by Nnenna Stella. The Wrap Life has shipped thousands of handmade goods to beauties across the globe inspiring them to be more creative and confident. Shop the collection on our site now. • • • • •

A post shared by Marjani Beauty (@marjanibeautyco) on Apr 3, 2017 at 11:44am PDT

Marjani Beauty is the dreamchild of founder and CEO Kimberly Smith, who revealed on the website, “This company was born from the desire of our founders to create a space and platform where the collective diversity of women of color is celebrated.”

From Contracts to Compacts, meet our CEO and Founder Kimberly Smith (@k_immerz). She's combined her two passions, travel and beauty, to create a US based beauty company, with a curated selection of products, for women of color across the globe. Follow the journey! #MarjaniBeautyCompany #Redefiningbeauty #smallbusinessowners #smallbusiness #entrepreneur #dreambig #followyourheart #findyourpassion

A post shared by Marjani Beauty (@marjanibeautyco) on Nov 9, 2016 at 10:38am PST

Smith went on to say of her business, “As women of color, we are constantly breaking the mirrored vanity when it comes to the ‘ideal standards’ of beauty. All the while, mass market brands fail to keep up, or even attempt to fulfill our diverse needs.”

|| Foundation Match || Finding the right foundation should not be difficult. We want you to buy your foundation with confidence! Let us help you find the right one with our Buy It and Try It™ Foundation Match Program. For more info click the link in our bio. • • • • •

A post shared by Marjani Beauty (@marjanibeautyco) on Apr 1, 2017 at 10:28am PDT

“We want to empower women of color to accept and embrace their diversity, redefine traditional standards of beauty and connect women of color across the world creating a global network.”

|| Good skin starts with good skincare || UK based #ChristalCosmetics is a Botanical line of skin care targeted for the special needs of Black skin founded by UK make-up artist Crystal Kassi. Although basic skin-care needs are the same for everyone, there are some issues that darker skin tones are more likely to experience. For example, it may be more prone to skin issues like keloidal (raised) scarring, pronounced hyperpigmentation, sensitivity and ingrown hairs. Christal Cosmetics was created to address those issues and provide more comprehensive skincare for black skin. Marjani Beauty is the only US retailer of this brand. Check out the products we have in our collection: Sebum Balancer Facial Wash, Cleansing Milk, Clarifying Toning Lotion, Sebum Balancer Moisturiser, Purifying Clay Mask and Brightening Refining Scrub. Shop Christal Cosmetics #Linkinbio. #ShopMarjaniBeauty #forusbyus

A post shared by Marjani Beauty (@marjanibeautyco) on Feb 7, 2017 at 5:34am PST

Smith, an Ivy League trained attorney traveled the world looking for wonderful products made for women of color. Marjani Beauty will carry everything from makeup, to skincare and haircare products.