BEAUTY + STYLE
New Beauty Shopping Site Caters to Women of Color
Published
7 years agoon
There is a new e-commerce beauty site selling products specifically made for women of color.
Marjani Beauty is the dreamchild of founder and CEO Kimberly Smith, who revealed on the website, “This company was born from the desire of our founders to create a space and platform where the collective diversity of women of color is celebrated.”A post shared by Marjani Beauty (@marjanibeautyco) on
Smith went on to say of her business, “As women of color, we are constantly breaking the mirrored vanity when it comes to the ‘ideal standards’ of beauty. All the while, mass market brands fail to keep up, or even attempt to fulfill our diverse needs.”A post shared by Marjani Beauty (@marjanibeautyco) on
“We want to empower women of color to accept and embrace their diversity, redefine traditional standards of beauty and connect women of color across the world creating a global network.”A post shared by Marjani Beauty (@marjanibeautyco) on
Smith, an Ivy League trained attorney traveled the world looking for wonderful products made for women of color. Marjani Beauty will carry everything from makeup, to skincare and haircare products.
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